ETCM LAUNCHES 2016 NISSAN SAFETY CAMPAIGN AT LEGOLAND MALAYSIA RESORT

ISKANDAR PUTERI, 23 April 2016 – Edaran Tan Chong Motor (ETCM) today launched the 2016 Edition of its ever popular Nissan Safety Campaign at LEGOLAND® Malaysia Resort. This campaign is launched with the objective of engaging Nissan customers in raising safety awareness and to enhance essential road safety skills and knowledge for both adults and children.

With the Launch of Nissan Safety Campaign, this year edition continues with two of its much sought after modules – Kids Safety Carnival ‘My First Safety Programme with Nissan’ and Safety Driving Experience.

Mr Christopher Tan （陈国樑）, Sales and Marketing Director of Edaran Tan Chong Motor Sdn Bhd (left) and Casper Bonavent, Director of Operations, LEGOLAND Malaysia Resort (right) officiated the launch of Nissan Safety Campaign 2016 at LEGOLAND

Mr Christopher Tan, Sales and Marketing Director in his address to the participants, “We have received overwhelming response and continuous support from our valued customers in our past campaigns, and ETCM is delighted to continue to hold the Nissan Safety Campaign for another year and so reinforce our relationships with our customers; creating a sense of belonging to our Nissan family. The safety of our customers and their families are very important to us, and with the increase number of road mishaps involving children, it is important that safety skills are well communicated through a fun and interactive way to encourage learning. After all, our younger generation is literally driving the future.”

ETCM is collaborating with LEGOLAND® Malaysia Resort as its corporate partner in today’s launch of the 2016 Nissan Safety Campaign and with the event being held in the popular resort, it has the making of fun and enjoyable for the selected participants.

“This partnership has been a great success since we started three years ago! Together with ECTM, we believe in the need to teach children, the future drivers about road safety skills. The best way to teach them is by hands on learning, through fun and interactive ways – something that LEGOLAND® Malaysia Resort prides itself on doing through our various educational programmes in the Resort. ECTM found the best fit with us in teaching children to be safe on the roads through our Driving Schools”, shared Mr Casper Bonavent, Director of Operations, LEGOLAND Malaysia Resort.

The Kids Safety Carnival aims to provide valuable tips and advice on road safety. It focuses on educating both parents and children about road safety awareness by teaching traffic rules – to respect and obey them – and also to observe the traffic around them to avoid accidents as well as being safe in and out of the car. Exclusively for this year, parents are engaged in their kids’ learning by participating together in the modules.

The workshop also offers a hands-on wheels session at the Nissan LEGOLAND® Driving School where children were given the opportunity to drive in a true-to-life traffic circuit where they have to steer pass several road signages, traffic lights and other drivers, in order to qualify for their very own personalised Nissan LEGOLAND® Driving School’s license.

NP300 Navara is also offered as a single cab that is the most powerful in the market. Its complete steel body supports a full payload of one tonne, and comes with multi-leaf rear suspension as well as a first-in-class easy bed step.

ETCM intends to bring the Kids Safety Carnival to Nissan customers throughout Malaysia, followed by the Safety Driving Programme. The venues for each of the workshops have been tentatively set up as follows:

Nissan Safety Campaign 2016 Schedule:

Members of the public can obtain more updates and details about the Nissan Safety Campaign at the Nissan website www.nissan.com.my. Nissan owners who wish to attend may contact ETCM’s Customer Relations Department at +603-4047 8788+603-4047 8788 or send an email request to crd@tanchonggroup.com. Entries are subject to a ‘first-come, first-served’ basis.

ETCM LAUNCHES 2016 NISSAN SAFETY CAMPAIGN AT LEGOLAND MALAYSIA RESORT